The NCAA doesn’t want anybody to make money off the NCAA tournament except for … well, the NCAA and its corporate sponsors.
Every year, Americans wager $10 billion on the NCAA tournament with only about 3 percent of that being legal, according to the American Gaming Association. So much money is being wagered on the performances of unpaid basketball players that the NCAA has started promoting anti-gambling messaging across the tournament sites.
This appeared on the videoboard ahead of the first-round action in Des Moines, Iowa.
In case you didn’t know, the NCAA, CBS and Turner Sports extended their $10.8 billion TV rights agreement by another eight years and $8.8 billion through 2032. None of that money will go to the athletes that generate that broadcasting demand, but yeah, the NCAA doesn’t want you wagering money in your office pool.
The NCAA also wanted to let you know that with a “Don’t Bet On It” logo on the CBS brackets that were designed specifically for wagering money in your office pools. The NCAA also promotes bracket tips on its official site. Surely, not for gambling. Nope. Not at all (rolls eyes).
Part of my bracket. Don’t bet on it.
So, yeah, just as we saw with the NCAA’s tone-deaf commercial, fans were not kind to this latest hypocritical message.
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