The NCAA Tournament will be broadcast on CBS/Turner through 2032. The companies signed an eight-year, $8.8 billion extension with the NCAA for the broadcast rights to March Madness, putting the tournament’s yearly TV value at over a billion dollars for the first time. In 2010, the NCAA and CBS/Turner agreed to a 14-year, $10.8 billion deal that […]
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May Madness? Before the NCAA announced its men’s and women’s basketball tournaments were canceled because of the coronavirus pandemic, many fans held out hope the events would be postponed. It turns out, the NCAA considered the possibility, as well as altering the format, before deciding such measures were not enough. NCAA president Mark Emmert spoke […]
