The hottest tickets in college basketball have historically been for games in which the athletes were men. Thanks to a transcendent star and a hotly competitive 2020 season in the women’s game, that’s starting to change.
The popularity of women’s college basketball games is surging this winter, with several programs saying that women’s games now account for over 50% of basketball attendance at their schools. In some cases, the women are the hottest ticket in town. Although the face value of tickets to women’s games is often…
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